Clients we love: The Rise Challenge presented by Kmart at L.A. Live
L.A. Live was the place to be on July 16 for basketball and shoe fanatics alike when Kmart presented the Rise Challenge. Celebrities like Nick Young, Gilbert Arenas and Floyd Mayweather piled in to witness the epic afternoon that kicked off the brand’s nationwide tour.
The main attraction that evening was a contest between four of the world’s top-notch dunkers: Porter Maberry, Chris Staples, Guy Dupuy and Jonathan Clark, who won the afternoon challenge. The audience was pumped up by the excitement on the court and the music provided by a live band and on-site DJ.
The Brand Agency secured event attendance from prominent outlets, such as E!, People, Us Weekly, Life & Style, InTouch, Celebuzz, Just Jared and FOX Sports, to name a few. FOX Sports sat down with Maberry for a one-on-one interview and documented the performance on the outlet’s Snapchat platform.