Priscila Martinez is a brand strategy specialist who started her own communications firm, The Brand Agency in 2015. She specializes in navigating lifestyle and entertainment clients through the ever changing media landscape. She currently services brands like Samsung Home Appliances, Amazon Prime Video, ELLE Magazine, K-Swiss, LVMH and L’Oreal’s NYX Cosmetics. She works with non-profits like the California Fire Foundation and Elizabeth Glaser’s Pediatric AIDS Foundation. Martinez started her career at the largest independent entertainment PR firm in the United States and has managed events, celebrity and press relations for luxury and lifestyle clients such as Tiffany & Co., Refinery 29, GUESS clothing, Restoration Hardware, Nintendo and Giuseppe Zanotti. She has played a crucial role in tactical campaigns for clients such as InStyle, Moët & Chandon, Kiehl’s, and Sprinkles cupcakes. During her time as a publicist, Martinez has led three book campaigns that landed her clients in the New York Times’ Best Seller list.
Martinez has contributed to industry publications like AdWeek and been featured in trades like Bulldog Reporter and The Wrap.