Beverly Hills Opening

We were tasked with introducing this Canadian menswear brand to the Beverly Hills market. Via an influencer and press program, we were able to get coverage of the concept and location in outlets like Los Angeles Times, Urban Daddy and Women’s Wear Daily. We also landed the brand on Racked’s “Best Menswear” list and coordinated a celebrity program that dressed such stars as Dwayne “The Rock” Johnson, Adrien Grenier and Jack Black.