Creative Recreation – Nick Jonas Announcement

Branding and technology

The Brand Agency was tasked with integrating multi-hyphanate, Nick Jonas, with acclaimed footwear company, Creative Recreation, in order to boost brand awareness and cache using Jonas’ celebrity status.

This initiative encompassed all dimensions of Creative Recreation’s branding strategy beginning with Jonas’ partnership announcement via his Instagram account. Jonas starred in Creative Recreation’s Fall 2016 campaign, and made appearances at several brand events including Sole Sessions, where he recorded acoustic tracks of his hit songs. The Brand Agency also spearheaded all press surrounding Jonas’ unisex capsule collection for Creative Recreation.

The Brand Agency’s efforts resulted in numerous sightings of Jonas wearing Creative Recreation and an overall advance in brand recognition in the media. The images and mentions obtained throughout this campaign were used in top entertainment and fashion media outlets, such as People Magazine, Yahoo!, and The Hollywood Reporter.