Our team handled the grand opening of the Giuseppe Zanotti store at the Beverly Center in Los Angeles, California. Our challenge was to expose the brand to a group of influencers who would benefit media placements, stylist pulls and increase cache. The group was comprised of agents/managers, stylists, costume designers, publicists and press along with their invited guests.
Guests were able to mingle, view the latest shoe collection and enjoy hors d’oeuvres and champagne. Attendees also received a special sneak peek and fitting of the 20th Anniversary capsule collection. There was a steady flow of attendees throughout the night as the store filled to capacity.