Our challenge was to make Kimberly Ovitz not only known as a great fashion designer, but as an innovator at the forefront of the technological world . We were also challenged with making the brand a red carpet stable and a go-to for A-listers.
We developed a key influencer and press initiative plan to keep the brand top of mind among fashion and entertainment tastemakers. By developing creative pitch angles to reach different types of media, we were able to appeal to fashion, technology and entertainment outlets.
Our tactics included:
Announced Kimberly Ovitz’s partnership with Shapeways to create her 3D jewelry line and make her a credible source in the tech world.
Implemented an influencer program that targeted key A-list celebrities and stylists to build brand recognition among influencers.
Targeted lifestyle and entertainment press to promote celebrities wearing items from the brand, both new and past collections.
Through our influencer program, we secured images of Kimberly Ovitz clothing on top celebrities including Adriana Lima, Rihanna and Cameron Diaz.
Secured features on Kimberly Ovitz and her fashion line in national outlets including WWD, New York Post, Marie Claire, InStyle, Lucky and Cosmopolitan.
Secured long lead exclusive in Elle magazine for Kimberly Ovitz’s 3D printing launch.