Over the four days during New York Comic-Con, The Brand Agency hosted over 175 press appointments at The Expanse Activation with top tier press including NY Times, Newsweek, Forbes, Yahoo! Finance, ABC and more. Guests previewed the surprises that were being previewed for the show’s fourth season. Press took pictures and filmed at the venue and ultimately reported on the activation. The event proved to be a complete success as we were able to secure coverage on some of the top tier media outlets. As a result, The Brand Agency secured over 1 billion media impressions on behalf of the activation. Highlights included media placements in outlets including Forbes, Gizmodo, US Weekly, iHeart Radio, and more.