CES 2021 kicked off the year with the first ever fully digital conference due to COVID-19. The Brand Agency was tasked with securing a last-minute digital booth for MaskFone to debut their revolutionary product that was born out of the pandemic as well as tease their soon to be launched novel product, the MegaFone.
This was no easy feat as the conference had already close the submission process for brands to sign up and activate. The Brand Agency had to move quickly to lock in the virtual booth since the conference was taking place in less than one week. Once the booth was secured TBA worked alongside CES event organizers to gather all assets and set up the booth for media to virtually “stop by” MaskFone’s booth.