Apostle was looking for a nimble agency who knew how to take the reins on strategy for a startup  but also had extensive experience in planning and executing successful product launches for legacy brands. The in-house team needed to feel like their agency was an extension of their brand and a true thought partner to cement messaging for the startup. Given society’s reluctance to men’s makeup products, our team had to develop a strategy that addressed gender sensitivities while also maximizing exposure. Our team developed a comprehensive PR roadmap and implemented our signature Immerse, Ideate and Impact strategy.