latest work
PARAMOUNT+
THE LODGE
A cross-country activation in four states with a high-touchpoint influencer program delivered by yours truly, The Brand Agency.
kering eyewear
and beyoncé
As the agency of record for Kering Eyewear, our team used our stylist relationships to organically place Gucci, Alaïa, and Cartier on one of the world’s biggest superstars. We amplified the dressing with strategic media relations, securing billions of impressions for our client in the process.
LIQUID I.V.
Developed a strategic communications roadmap for Liquid I.V., which proved to be a complete success, as we were able to secure over 18 billion media impressions on behalf of the brand.
Covergirl clean
fresh launch
Orchestrated appearances, photos, and social media posts from Gen Z-friendly talent including Sydney Sweeney, Peyton List and Lili Reinhart on behalf of COVERGIRL for their Clean Fresh launch event in Los Angeles.
Playboy
art basel
Curated a group of attendees that helped disseminate the overall messaging of Playboy’s presence at the cultural tentpole weekend, securing millions in impressions from outlets like Vogue, Highsnobiety, Architecture Digest, Artnet, and WWD, to name a few.
Colourpop
x nba launch
The leading beauty brand tapped The Brand Agency to help launch their never-before-seen debut collaboration with the NBA, featuring six beloved franchise teams.