“BARBIE”
WORLD PREMIERE
THE CHALLENGE
Hollywood’s go-to, 15|40 Productions, was working with longtime client Warner Bros. to produce the world premiere of their hit-movie Barbie in the heart of Los Angeles. With months of preparation and rigorous studying of the set and different shades of pink, 15|40 tapped The Brand Agency to highlight their efforts around this phenomenon that took the world by storm.
DATA-DRIVEN RESULTS
With deep roots with marketing and event trade press, The Brand Agency utilized our extensive network in the space to shed light on 15|40 and their efforts for Barbie’s world premiere. Upon receiving interest from a variety of marketing and event trades, we coordinated interviews across various teams, as well as, facilitated Event Marketer’s cover story with Warner Bros. SVP of Marketing Events and Regional Publicity. As a result of our efforts, our team was able to secure a full cover feature in Event Marketer, as well as coverage in The Drum, Forbes and BizBash.
