BEVERLY CENTER X
FOR THE WIN
STORE OPENING
The Challenge
Beverly Center, a premier shopping destination in West Hollywood, recently welcomed the viral smashburger joint, For The Win. Known for its unique flavor combinations and technique, For The Win aims to capture the attention of both locals and tourists. Our agency was tasked with amplifying the grand opening event that would create buzz and establish the restaurant as a must-visit culinary hotspot in the heart of West Hollywood.
data-driven results
TBA leveraged our strong relationships in the local, regional, broadcast, and food sectors to ensure the success of this event. By employing our three-prong press strategy, our team effectively generated visibility for For The Win’s grand opening before, during, and after the event. Our efforts culminated in an impressive 11-minute segment with regional broadcaster KTLA, which went live as the LA community lined up for the grand opening. The segment highlighted For The Win’s remarkable success, what sets them apart, and how their move to Beverly Center marks a significant milestone for the brand. In addition, our team secured features in prominent outlets such as TimeOut Los Angeles, LA Weekly, NBC 4 Los Angeles, Modern Luxury Angeleno, Spectrum News 1, Secret Los Angeles, and many more.