Hulu's
Huluween 2023
the challenge
Hulu brought back their annual Halloween activation Huluween: Now Screaming, spotlighting their most sinister and scary Halloween titles with a pop-up maze at West Hollywood’s’ iconic Pacific Design Center. The Brand Agency was brought in to boost both awareness and attendance around the special Halloween experience. We utilized our extensive national and regional network to secure pre and post-event coverage across press and social media, inviting our contacts and creators to experience the frights for themselves and post about their experience organically.
data-driven results
The Brand Agency secured over 1 billion media impressions and 19 million social media impressions, securing curtain raiser coverage on national entertainment outlets such as Collider and ComicBook, in addition to regional and local coverage on leading media outlets TimeOut, LA Weekly, and Los Angeles Daily News.. ABC7 Los Angeles additionally featured the activation in a live segment. Renowned marketing trade publications AdAge, Campaign US and BizBash also covered, sharing the Huluween event among their roundups of the top Halloween activations for brands nationally.
