Prime Video’s
‘Maisel tov’ Campaign
for ‘the marvelous mrs. maisel’
The Challenge
Streaming giant Amazon Prime Video tapped The Brand Agency to create global headlines in celebration of the fifth season of their most popular series, The Marvelous Mrs. Maisel. Dozens of household name brands like Saks Fifth Avenue, Grubhub, Tupperware, Pantone and more joined the festivities with once-in-a-lifetime collaborations for Prime Video’s ‘Maisel Tov’ campaign that bid farewell to the popular show during its final season. The Brand Agency also helmed communications when New York City’s iconic Fifth Avenue was taken over by the campaign activities during the Marvelous Mile event.
data-driven results
Our team led the charge on securing national and global press for Prime Video’s ‘Maisel Tov’ campaign, which included over 25 well-known brands celebrating the end of The Marvelous Mrs. Maisel in their own unique ways. To make consumers everywhere aware of the various celebrations happening in-person and digitally, we locked in an exclusive with entertainment trade Variety to debut the news and include a mention of every partner involved in the ‘Maisel Tov’ initiative.
Bringing the campaign to audiences in NYC (where all the magic happened from the show), we reached out to our contacts across entertainment, marketing, advertising and event outlets, in addition to regional broadcast and digital outlets to cover, securing attendance for the press preview event in addition to nationwide coverage. This resulted in robust attendance at the press preview event, surpassing 50 attendees, including contacts from Forbes, ELLE, Vanity Fair, The Hollywood Reporter, Good Morning America and many more.
As a result of our efforts, our team successfully secured dozens of standalones articles and features in premier entertainment outlets such as Variety, Collider, TimeOut, PEOPLE & Entertainment Tonight, marketing trades Adweek and AdAge, and regional outlets such as New York Daily News, PIX11, Spectrum 1 NY and FOX5 New York, just to name a few. Our work generated over 17.4 billion media impressions and over $139 million in estimated value.
