liquid iv
liquid iv
liquid i.v.
securing press coverage and increasing brand awareness for liquid i.v.
After the world shut down due to COVID-19, Liquid I.V. quickly acted to shift an entire division of their company to get hundreds of thousands of Hydration Multiplier Sticks in the hands of frontline workers. The Brand Agency was tasked with cultivating media coverage and awareness surrounding Liquid I.V.’s COVID-19 Task Force and their new flavor product launches. Additionally, The Brand Agency was also tasked with creating visibility in the media of the Founder and CEO, Brandin Cohen as both a thought leader and philanthropist, as well as share his vision on changing the world.
the challenge
data-driven results
In order to illustrate Liquid I.V. as more than your average healthy hydration supplement company, The Brand Agency devised a strategy that would appeal to consumers, influencers, and media alike. With press, we utilized our network of media, influencers and gatekeepers to effectively reach the brand’s key audiences and shine a light on how the company is spearheading their new COVID-19 Task Force initiative. In doing so, we were able to tell the story of how Liquid I.V. shifted an entire division of the company in one week to get product in the hands of those who are working on the frontlines of COVID. The Brand Agency also implemented a media strategy for their new flavor launch called Yummy that was inspired by Justin Bieber’s music where we targeted key media outlets to launch the exclusive on the new flavor. THE Brand Agency developed a strategic communications roadmap for Liquid I.V. which proved to be a complete success, as we were able to secure coverage from top tier media outlets on behalf of the brand. As a result, The Brand Agency secured over 18 billion media impressions on behalf of the Liquid I.V. Highlights included but were not limited to media placements in outlets including AdWeek, KTLA, USA Today, Forbes, Rolling Stone, Good Morning America, Business Insider, Refinery29, POOSH, US Weekly, Entertainment Tonight, Star Magazine and more.
