The Brand Agency was tasked with securing key placements for NYDJ to amplify sales and engagement across audiences. As a direct result of our targeted outreach and continuous efforts, The Brand Agency secured over 40 billion impressions and $323M in estimated media value for Black Friday and Cyber Monday coverage hits. These hits included coverage in TODAY, Real Simple, InStyle, and ABC.

In addition to these press hits, TBA secured NYDJ as a preferred partner with Disney / ABC, netting numerous coverage hits in Good Morning America, all linking back to NYDJ’s DTC site. Additionally, TBA pitched NYDJ as a participant in PEOPLE Magazine’s Exclusive Flash Sale, which they were selected for. This partnership resulted in 6 articles including the brand, one of which being a standalone story focused on NYDJ, including 61 brand mentions.