Cosori
The Challenge
With an already well known presence in the cookware space and notoriety on selling sites COSORI enjoyed their high sales numbers, but lacked the stories and awareness that spoke to the essence of the brand. COSORI came to The Brand Agency with a goal to create a strong brand footprint, cementing themselves as an innovative, fresh lifestyle company that has a larger message to share with its consumers beyond sales metrics. In addition, COSORI was also focused on positioning themselves as the premier and dominant manufacturer of the best quality air-fryers.
data-driven results
As a result of our agency’s efforts, COSORI was covered by top outlets such as USA Today, NY Magazine, and Forbes. Placements were also syndicated to sites such as Yahoo and MSN. Our impressions reached over 3.5 billion media impressions. The Brand Agency also facilitated one-on-one meetings with five top-tier non-profits focusing on fighting hunger around the world.
We also garnered social coverage for the brand from top influencers in the lifestyle space.