Joyce Bonelli
Cosmétiques
The Challenge
After previously working together at the start of her entrepreneurial endeavors, celebrity makeup artist Joyce Bonelli came back to our team of publicists to help bring awareness to the launch of her very own skincare line, Joyce Bonelli Cosmétiques. The Brand Agency was tasked with securing press coverage of her executive status, launch of the brand’s first collection and product, as well as connecting Joyce with influential tastemakers in the beauty space.
Data-driven results
OVER 41 MILLION MEDIA IMPRESSIONS
Leveraging her network of celebrity clients like Jennifer Lopez, Nicki Minaj, the Kardashian-Jenner family and more, our team looked to secure the news of the launch with entertainment trades. The Brand Agency also worked with Joyce to secure press opportunities and conversations with top tier beauty news outlets, making sure Joyce Bonelli Cosmétiques was always kept top of mind for trend pieces and product roundups. Additionally, we utilized our contacts among key beauty influencers to create content around unique glam sessions with Joyce.
Because of our efforts, we were able to secure press features on behalf of Joyce Bonelli Cosmétiques on Entertainment Tonight, Glossy, NewBeauty and more, as well as connect Joyce with celebrity hairstylist Justine Marjan for an IG live discussing the products, and YouTubers Amber Scholl and Gigi Gorgeous to create content around the brand.
