Prime Video’s
'Reacher'
Launch event
The challenge
In anticipation of their newest action series Reacher, Prime Video tapped The Brand Agency to assist in amplifying two consumer activations taking place in Atlanta and Las Vegas, titularly dubbed “The Reacher Challenge.” In spirit of the action series that follows an ex-investigator and his physical tasks, Prime Video offered fans at both locations an obstacle course that emulated the drama. The Brand Agency was tasked with securing top tier national and regional entertainment coverage, as well as amplification inviting press and local influencers to come by and post their experience at the activation.
Data-driven Results
OVER 1.7 BILLION MEDIA IMPRESSIONS & 1.4 MILLION SOCIAL MEDIA IMPRESSIONS
The Brand Agency conducted outreach to marquee entertainment outlets, as well as regional newspapers of record and news stations, to invite them to the activation and secure coverage. We additionally tapped local influencers at both locations to come by the event and post organically to their socials, as a way of garnering more foot traffic at the activation.
Due to our efforts, The Brand Agency was able to secure press placements in top tier outlets in the entertainment including TV Insider, E! News, US Weekly, InTouch, Life & Style, EXTRA, and more, as well as local press in ABC Atlanta, One37pm, NBC Las Vegas, and Las Vegas Review-Journal.
