Dream Pops
The challenge
Dream Pops is a uniquely-shaped ice cream brand that is 100% plant-based. The Brand Agency was tasked with carrying out Dream Pops’ PR outreach surrounding product launch. Through an all-encompassing strategic media campaign and launch event, we were able to successfully position Dream Pops as a luxurious, gourmet lifestyle brand.
Data-driven results
We curated a media seeding program to ensure Dream Pops was highlighted as an innovative, healthy dessert amongst among press and tastemakers. Our pitching efforts and angles reached a variety of media outlets in the food, entertainment, and lifestyle spheres.
Our team was able to assist Jen Atkins and her brand by increasing the awareness and knowledge in the beauty industry, specifically in hair care. Mane University was featured in top beauty outlets like Allure, Byrdie, Yahoo Beauty and more.
