Flirt Cosmetics by
Estee Lauder Launch
Event Production & Influencer Activation
The challenge
Flirt Cosmetics, a new line from Estée Lauder, was set to launch with the brand’s face Amber Rose. The Brand Agency was tasked with securing press coverage both pre- and post-launch event. It was imperative for our team to work with Amber Rose and Flirt to produce a successful event celebrating the products.
Data-driven results
The Brand Agency assisted Flirt Cosmetics in expanding their crowd of consumers by locking in press for the event. Our team was able to tell the world that Estée Lauder brand was more than its renowned false lash applicator.
Amber Rose, the face of Flirt, attended and spoke at the event, which was held at the trendy Break Room 86 in Los Angeles. Notable attendees included Blac Chyna, Donald Roberston, and Priscilla Ono. The Brand Agency was able to lock in features from Essence, People, Just Jared and Observer.