HBO max’s
bigdata™ x ‘we are who we are’
art experiment
the challenge
The Brand Agency was tasked with amplifying press coverage for the BIG DATA + WE ARE WHO WE ARE art collaboration curated by cultural icon Caleb Flowers. The exclusive digital zine that was created with behind the scenes and supplementary content from the stars of We Are Who We Are, including contributions by Kid Cudi, Blood Orange, Chloë Sevigny, and many more.
data-driven results
OVER 150 MILLION MEDIA IMPRESSIONS
Through outreach and press seeding, The Brand Agency secured positive coverage on multiple platforms. Although our original media targets focused heavily on a niche demographic that resonated with the show, our agency was able to leverage our decades-long relationships at larger entertainment outlets to expose a larger audience to the show and the art experience.
As a result of The Brand Agency's efforts, the WRWWRxBigData collaboration was covered by leading cultural outlets like HypeBeast and UPROXX, and picked up by national entertainment news publications like People Magazine, Us Weekly, In Touch Weekly, and more.
