Paper Magazine
x Pretty little thing
at coachella
The Challenge
Our team worked with Paper Magazine to promote their Coachella Festival Event with Pretty Little Thing, an exclusive event that took the first day of Weekend One by storm. The Brand Agency was tasked with securing buzz around the event, both before and after, in order to increase awareness and popularity. Additionally, our team was asked to assist in organizing the guest list and keeping track on the day of the event.
data-driven results
Over 3 Billion Impressions
Top attendees included Kylie Jenner, Christina Milian, Amanda Steele, Jasmine Sanders, and French Montana. Our team worked on site to set up the event, than assisted in checking guests in for the exclusive party, which included over 300 guests at its peak.
Because of our efforts, The Brand Agency was able to put the Paper Magazine party memorable for both the celebrities and press that attended. We secured coverage for the party both pre- and post- event, landing Paper Magazine in top outlets such as People, Yahoo and The Hollywood Reporter.
