Restoration
Hardware
The Challenge
Restoration Hardware had been known for their rustic, farmhouse style décor for years. We were tasked with changing that perception and launching a new brand under the Restoration Hardware umbrella – RH Modern.
data-driven results
Conduct a bi-coastal launch of Restoration Hardware’s RH Modern product line and gallery openings, inclusive of a private VIP launch party, roundtable media interviews, and a ribbon-cutting ceremony. Align RH Modern with celebrities and influencers who fit the new brand image.
Talent and VIP attendance at both events (LA and NYC) included Gwyneth Paltrow, Maggie Gyllenhaal, Jaime King, Julianne Hough, Rashida Jones, and Patricia Arquette, among others. Almost 350 million impressions were garnered for the events alone, including coverage in key publications like Vogue, Harper’s Bazaar, and ELLE Décor, among others.
