Apple Pay’s
‘pay the apple way’ campaign
The Challenge
Apple was looking to establish their payment system as the preferred method of payment among Apple users. Our team was tasked with securing headlines for Apple Pay’s multi-national “Pay The Apple Way” Campaign that highlighted the convenience and security of Apple Pay. The Brand Agency worked with the Apple Pay team to develop compelling pitch language and messaging. We distilled the various aspects of the campaign and developed a pitching calendar that spoke to the various facets.
data-driven results
The Brand Agency secured over 186,939,700 media impressions through our earned media efforts. Highlights include standalone story on Forbes and marketing trade publications AdWeek, The Drum, Campaign UK, Muse by Clio, and more. Additionally, TBA was able to secure further coverage on tech outlets such as 9to5 Mac, MacRumors, Phone Arena, and more.
