Aether
Diamonds
The Challenge
The jewelry landscape is saturated with heritage brands that use pay-for-play tactics in order to receive real estate in media and to secure high-profile celebrity dressings. Aether is a lean startup that came to The Brand Agency before they launched the world’s first carbon-negative diamond. They were looking to infiltrate the difficult jewelry landscape but didn’t have budgets to rival heritage jewelry houses.
data-driven results
Through our agency’s efforts, Aether news debuted in our preferred media target (Fast Company) and we have exclusives with The New York Times, Vogue and Forbes scheduled timed to launch. We’ve secured notable brand advocates in the celebrity and celebrity stylist realms. Our team also won the brand Time Magazine’s Best Inventions.