Apple TV+ x mlb
for friday night baseball
the challenge
Apple TV+ was celebrating a major milestone, they had Major League Baseball’s exclusive streaming of Friday Night Baseball. Seeking organic social media coverage, they were looking to target MLB and baseball community members within a specific niche to send branded baseball gear to raise awareness and garner visibility around this new offering.
data-driven results
As a result of our efforts, we received an overwhelming response of 81 individuals who opted-in to the mailer ranging from podcast hosts, baseball influencers, sports editors, and more. The PR mailer received an audience reach of 791,354. The project was featured across multiple social platforms, including Major League Beagle (349.5K) on TikTok, Robby Rowland (160K) on Instagram, and Kevin Goh (78.3K) on Twitter, garnering visibility around Apple TV+ x MLB Friday Night Baseball.