PLAYBOY’S
APPOINTMENT OF CARDI B
as CREATIVE OFFICER
The Challenge
Playboy was launching its news of Cardi B being named as the brand’s first Creative Director in Residency, and needless to say, needed to make a big splash in the news. As their agency of record, The Brand Agency came in to generate buzz and excitement around the news, all the while harking back to Playboy’s key messaging points around their brand.
Data-driven Results
Our team was able to secure over 1.5 billion media impressions on the news of Cardi B’s appointment, with coverage on marquee entertainment outlets like New York Post, PEOPLE, Complex and E! News. We were also able to lock in press hits with marketing trades like AdAge, Campaign US and many more.