APPLE TV+'S ‘SILO’
STUNT IN LOS ANGELES
The Challenge
In an effort to create buzz around the latest Apple TV+ sci-fi series Silo, a “brand-new” land development marketed as SILO Residences popped up overnight on the corner of Burton Way and Robertson Boulevard in Los Angeles. The banner walls of this construction site drove passersby to visit siloresidences.com, where they were urged to “live life deeper” and consider the prospect of living 144 stories underground, similar to the characters in the series.
The Brand Agency was tasked with provoking the right press and social conversations around this stunt, ultimately creating a viral moment for the series ahead of its debut on Apple TV+.
data-driven results
The Brand Agency leveraged our strong network within the industry to secure relevant real-estate and pop culture influencers, including Luxury Listings, Tat Londono and Charles Brockman. These accounts captured their audience's attention by showcasing the construction site and residences as if they were real, thus driving conversation around the show. This ultimately resulted in a viral social moment. We utilized this social momentum and whispered the news of the posts into the ears of premier marketing trade AdAge, who covered the campaign and included one of the viral posts we orchestrated in their coverage. The news received massive global attention, so much so that the London-based writer of Silo organically commented on the social post. AdAge also named the campaign amongst their “Top 5 Creative Ads” the week of its debut.