Coastal
Citizen
Launching a beauty brand
the challenge
YouTube sensation Eva Gutowski is making her much-anticipated debut into the beauty industry by launching a minimalist, sustainable and clean skincare brand called Coastal Citizen. The Brand Agency was tasked with presenting Eva Gutowski, an authority in the space as an entrepreneur whose goal was to set out to create a multi-functional, effective, uncomplicated product with minimal environmental impact and creating noise around her new beauty brand.
data-driven results
OVER 3.72 BILLION MEDIA IMPRESSIONS
The Brand Agency devised a plan to target beauty, business, entertainment, and lifestyle-specific media to amplify the awareness around the launch. To kick off the campaign The Brand Agency secured an exclusive story opportunity with WWD, one of the most respected and coveted outlets in the beauty industry to announce this news. To further cement Eva’s role in the beauty industry, The Brand Agency also set up strategic deskisde meetings with various outlets including Glossy, Allure and many more to meet with Eva virtually regarding the launch of her new brand.
Through The Brand Agency’s efforts, Coastal Citizen’s launch debuted in our preferred media target (WWD) and we have secured additional media opportunities with Entertainment Tonight, Byrdie, The New York Post, New Beauty, OK! Magazine, Hollywood Life and more.
