offsunset
x Wendys
The Challenge
Wendy’s was gearing up to celebrate the launch of their Strawberry Frosty with a very tight turnaround time leading up to their launch event. They turned to The Brand Agency to help secure a venue and create a media blitz around the event to garner awareness about the new Strawberry Frosty.
data-driven results
OVER 287 MILLION MEDIA IMPRESSIONS
The Brand Agency moved quickly and suggested our client’s venue, offsunset, known as a celebrity hotspot, to host the event. Our team also worked alongside Wendy’s to ensure that their VIP attendees were well taken care of once they arrived on-site. In addition, we worked closely with the photographers to capture images from the event that we could use later for press outreach.
The event had a fantastic turnout of A-List Celebrities, including Brooklyn Beckham and Nicola Peltz, Kaia Gerber, and Austin North. With the event being well attended, we were able to secure press mentions about the event taking place at our client’s venue, offsunset in publications including Vogue, People Magazine, Grazia, Entertainment Tonight, PageSix, Extra, US Weekly, Life & Style, E! News and OK! Magazine, among others.
