ESPN’S ESPYS
GIFTING LOUNGE 2024
The Challenge
In anticipation of the 2024 ESPY Awards, celebrating the year’s top athletic achievements, ESPN enlisted The Brand Agency to generate buzz for their exclusive Athlete’s Lounge, a pre-award event bringing together celebrities, athletes, and Olympians. The Brand Agency was tasked with securing key influencers, celebrities, and press to attend and organically share their experiences.
data-driven results
We curated a list of notable personalities who aligned with the ESPN brand, securing attendance from figures such as Maks Chmerkovskiy, Chris Olsen, Jason Oppenheim, Massy Arias, and Kane Lim. Through our efforts, we generated over 1 billion press and social media impressions. Top hits include BizBash, People, Entertainment Tonight, OK! and Page Six.
