Paramount+'s
The Lodge Debut
The Challenge
Paramount+ debuted its first ever immersive activation, bringing the ultimate "mountain lodge" experience directly to fans at three stops (Mammoth, Austin for SXSW and Steamboat Springs) in the US, each inspired by popular Paramount+ originals and franchises, including 1923, Star Trek: Picard, Grease: Rise of the Pink Ladies, Rabbit Hole, Fatal Attraction, and more. The slope-side immersive experience brought the classic iconography of the Paramount Mountain to life, offering a unique and immersive experience that served as the next iteration of the larger Mountain of Entertainment campaign.
The Brand Agency was tasked with securing press attendees and coverage for each stop of The Lodge experience, in addition to managing an influencer campaign to generate weighted social coverage around the tour. The ultimate goal was to bring awareness to the immersive event campaign tour and generate consumer attendance at each location.
data-driven results
Due to The Brand Agency’s efforts, our team was able to secure over 13 billion media impressions and 49 million social impressions with coverage in top tier outlets such as Forbes, Collider, Game Rant, WWD, IndieWire, AdAge, Adweek and Eater, in addition to numerous regional and local outlets.
We successfully put together an influencer campaign with over 16 content creators like Kat Stickler (9.9M Followers), Ashley Yi (5.5M Followers) and Rachel Brockman (2.7M Followers), who provided organic content throughout the campaign across TikTok and Instagram. Our team also secured celebrity names to attend the events, such as Dylan Sprouse, Barbara Palvin, Patrick Warburton, and Tanner Beard.
