Finlay x
Kate Middleton
The Challenge
With a strong UK footprint, The Brand Agency was tasked with amplifying FINLAY’s dressings with The Duchess of Cambridge, Kate Middleton, in the United States. Kate was seen wearing FINLAY at Wimbledon and a polo match, and our job was to secure US based press interest on behalf of the brand, positioning the sunglasses at Kate’s favorite accessory with a product link to the site.
data-driven results
The Brand Agency acted quickly to reach the audience that FINLAY wanted to tap into, including the entertainment, fashion, and lifestyle markets. Our team targeted these verticals in order to drive awareness and ultimately purchase intent for the sunglass brand. As the sightings of Kate happened in real time, The Brand Agency moved fast to disseminate pitches and lock in press coverage.
As a result of our efforts, The Brand Agency was able to secure coverage in marquee outlets such as woman&home, People, E! News, Cosmopolitan, Harper’s Bazaar, WWD, and POPSUGAR, to name a few.
