LINDBERG’S
ARMORY Show EVENT
The Challenge
The Brand Agency helped Kering Eyewear brand Lindberg coordinate and execute a lunch and preview in New York City that brought a group of influential editors and key opinion leaders (KOLs) to engage with their newest collection. Our team curated a list of creators, tastemakers and press to invite to an intimate sit-down lunch followed by The Armory Show, where we organized an exclusive preview of the Precious Collection, ensuring that each detail was perfectly timed and executed.
data-driven results
Our team worked with creators in the space both in an organic and paid capacity to ensure proper attention was provided to the collection, resulting in millions of social media impressions. A sampling of names include Olivia Lopez (338K Followers), Amy Lefevre (251K Followers) and Luca Mornet (248K Followers). We were also able to confirm a bevy of journalists from marquee outlets like Wall Street Journal, New York Times, Esquire, Vogue, W Magazine and much more.
