Glow
Beverages
The Challenge
GLOW® Beverages Inc. partnered with The Brand Agency to spearhead celebrity relations and to mastermind the launch of their innovative product lines: GLOW® Sparkling Hydration, GLOW® Sparkling Energy, and GLOW® Ultra Smooth Alkaline Water, backed by ambassadors Kylie Jenner and Dak Prescott. Aiming to position themselves as pioneers in the premium functional sparkling beverage sector, The Brand Agency executed an assertive campaign targeting regional, beverage, lifestyle, sports, and entertainment outlets. On launch day, The Brand Agency actively reached out to regional broadcasts and diligently monitored and captured live press coverage.
data-driven results
As a result of our efforts, The Brand Agency was able to secure over 8.4 billion media impressions with press placements in marquee entertainment publications, including Page Six, Hollywood Life, Daily Mail, POPSUGAR, Cosmopolitan, and more. Additionally, TBA placed Kylie Jenner in E! News, OK! Magazine, Entertainment Tonight, and Extra’s photo sighting roundups. On the broadcast front, TBA has locked in a feature on Good Day LA highlighting GLOW® Beverages Inc.