Kristen bell
wears nydj
on ‘the kelly clarkson show’
The Challenge
Seeking the influence and prestige associated with a modern-day celebrity, NYDJ wanted to align itself with an A-list star. Without the budget for a full-scale campaign, this was no small feat. The Brand Agency was tasked with identifying and securing a celebrity to wear NYDJ in a public setting that would garner press attention.
data-driven results
over 6.07 billion media impressions
Using images of Kristen Bell wearing NYDJ, The Brand Agency was able to secure placement in marquee entertainment publications, such as People Magazine, Entertainment Tonight Online, and OK! Magazine. Garnering additional interest from fashion publications, TBA landed headlines on WWD and Footwear News. Additionally, celebrity stylist Nicole Chavez took to her Instagram to share with her followers that she styled Kristen Bell in head-to-toe NYDJ for her appearance on The Kelly Clarkson Show. This garnered more awareness and resulted in US Weekly re-sharing the post with their 4.5M Followers Million IG Followers.
