Hulu
at San Diego Comic-Con
The Challenge
Hulu brought their most notable animated series to life with an immersive 2D-like experience at this year’s San Diego Comic Con. The Brand Agency was tasked with promoting Hulu’s presence to trade, consumer, entertainment, and niche outlets, as well as running a press preview event & scheduling press appointments throughout SDCC. The ultimate goal was to drive foot traffic, social buzz and traditional press coverage to the activation and thus Hulu’s animated vertical.
data-driven results
The Brand Agency secured over 4,620,284,200 digital media impressions and over 28,298,136 social impressions as a result of our efforts. Highlights include a standalone story on marquee marketing outlet, AdWeek, and coverage in notable publications such as Variety, Collider, Los Angeles Times, Gizmodo and local outlets including ABC 10 San Diego, Fox 5 San Diego, The San Diego Union Tribune and more. Lastly, we secured social coverage from our press attendees at The Hollywood Reporter, IMDB, Inverse, Deadline, and more.
