To generate buzz and increase awareness for Paramount+’s The Lodge experience during San Diego Comic-Con, The Brand Agency focused on securing high-impact press coverage that reached both national audiences and those specifically attending SDCC. We utilized our extensive network of key press contacts across marquee entertainment, gaming, marketing, and regional outlets to highlight what guests could expect from the event.

While on-site, The Brand Agency worked to schedule a special two-hour window for press and VIPs to experience the space prior to its grand opening.

Further amplifying the excitement for Paramount+’s The Lodge, our team meticulously curated a list of content creators to invite to the experience. This selection was strategically focused on local and national influencers who were attending SDCC and aligned with the event’s themes. Our target categories included gaming, Comic-Con-specific content, entertainment, experiences/things to do, and foodie influencers.