HULU’S
ANIMAYHEM FACTORY
AT SDCC 2024
The Challenge
To create awareness toward Hulu’s activation, as well as cut through the noise of everything going on around San Diego Comic-Con, The Brand Agency worked to secure pre-event coverage prior to the start of the SDCC festivities. Additionally, to give press attending SDCC a special moment to preview the Hulu Animayhem Factory before it opened to the public, our team worked to delineate two hours for press and VIPs prior to opening to the public. We also hosted white-glove appointments throughout the activation’s four days to ensure we gave all press interested in attending the opportunity to cover and document their experience.
data-driven results
Prior to SDCC, The Brand Agency was able to secure an exclusive with Collider, one of the leading entertainment outlets, who detailed what guests could expect in the Hulu Animayhem Factory. Other pre-event coverage highlights include Forbes, Adweek, ScreenRant and The San Diego Union-Tribune.
Our team also hosted a variety of press throughout the SDCC weekend in order for them to share their experiences with their audiences. Guests included folks from IMDb, Collider, Entertainment Weekly, GamesRadar+, Popverse, CNN, Huffington Post, The Hollywood Reporter and more. These visits contributed to a total of 461 guests throughout the entire SDCC weekend.
The Brand Agency’s efforts resulted in over 4.8 billion media impressions and 25.9 million social media impressions.
