The Challenge

Prime Video was activating during Art Basel Miami for the first-time ever, celebrating the debut of their Original high-stakes drama Riches with a one-of-a-kind exhibit for consumers. Curated by Donnamarie Baptiste with various forms of art, “The Crown We Never Take Off” mapped back to the overlooked efforts of Black entrepreneurs and creatives who, like the Richards family in the series, push boundaries and excel despite the odds. The exhibition also offered attendees various photo moments like an editorial-style photo op that places guests as the ‘Face of Flair & Glory’, a highly coveted honor within the series.

The Brand Agency was tasked with securing press surrounding the event – in doing so we brought awareness to the series debut and exhibition.