Pro Lash x
Jennifer Hudson
Styling for iHeartRadio Music Awards Red Carpet and Performance with Cher
The challenge
During the height of the busy awards season, The Brand Agency formulated an ongoing plan for Pro Lash to tap into the hype by partnering with renowned celebrity makeup artists who would be working with top-tier talent, nominees and performers. After securing a lash sponsorship with beloved MUA Adam Burrell (known for his work with Kim Kardashian, Winnie Harlow, and Camila Cabello and more), The Brand Agency team set out to generate beauty-industry buzz around the glam for Academy Award-Winning Actress and Singer Jennifer Hudson, who would be performing at the iHeartRadio Music Awards alongside icon Cher.
Data-driven results
OVER 367 MILLION MEDIA IMPRESSIONS
The Brand Agency worked closely with Adam to get his insider tips and tricks on how he accomplished this cat-eye moment utilizing Pro Lash that was bound to be the talk of the night. We tapped our extensive network of contacts at popular national entertainment outlets who we knew would be covering red carpet arrivals and the beauty looks from the night to include features of Jennifer’s glam.
Through our efforts and extensive network, The Brand Agency secured coverage in buzz-worthy entertainment and celebrity news oulets such as Daily Mail, OK! Magazine, Page Six, Extra TV and more. MUA Adam Burrell (136K Followers) also took to his socials, sharing stories complete with links back to the brand’s e-commerce site, as well as a stunning in-feed post with tags that provided an inside look into the breakdown of the star’s gorgeous glam.
