UCLA MATTEL
CHILDREN’S HOSPITAL’S
Party on the Pier 2023
the challenge
UCLA Mattel Children’s Hospital was celebrating its 24th annual Party on the Pier at Pacific Park on the iconic Santa Monica Pier. The Brand Agency aimed to rally the community in support of the event’s profound philanthropic mission. Our team set out to generate local and national awareness around the event prior, during, and after the festivities, as well as securing key celebrities, influencers, and press to attend the annual event and post about their experience organically.
data-driven results
The Brand Agency secured over 5B media impressions and over 103M social media impressions. Our agency worked to secure coverage pre and post event across several national entertainment and pop culture outlets The Hollywood Reporter, People, Us Weekly, OK Magazine, Thrillist in addition to several leading local broadcast outlet KTLA, just to name a few. Leveraging our extensive network, our agency secured attendance from Tier 1 celebrity and influencer names for the event. The Brand Agency team coordinated all appearances and red carpet walks. Our team was onsite to facilitate interviews for both executives and the notable talent our team’s efforts secured.
