As the wildfires in Los Angeles displaced thousands and devastated communities, The Brand Agency acted quickly to help spread the word about Alo’s relief efforts.

By tapping into our network of local LA media and global fashion outlets covering this news, we secured meaningful coverage. This included placements in marquee marketing trade Adweek and fashion outlet Grazia. We also locked in local features such as two broadcast segments on FOX Los Angeles in their 10pm and 6am shows, as well as a feature on KTLA, LA Confidential and Modern Luxury Angeleno.