To kick off ESPN & CFP’s 11th annual Allstate Party at the Playoff, The Brand Agency worked closely with the team to identify and engage celebrities, influencers and athletes for an exclusive evening at Pullman Yards in Atlanta. On top of that, we worked with local and national press on-the-ground in Atlanta to cover our blue carpet.

We curated a diverse guest list featuring TV personalities, prominent sports figures and influential Atlanta-based key opinion leaders (KOLs). Once approved, we managed RSVPs and gathered all essential details to ensure a seamless experience. Attendee highlights included Married to Medicine’s Anila Sajja (102K followers), Love Island star Kordell Beckham (1.1M followers) and reality TV personality Toya Johnson (12.5M followers), among many others. Organic social coverage from the night resulted in 188 million impressions.

On-site, our team facilitated press interviews and managed media operations to maximize coverage of the blue carpet and event highlights. Attending media included Buzzfeed, Sporting News, On3, Yahoo! Sports, WEWS-TV (ABC Cleveland), The Atlanta Voice and Rolling Out.

Post-event, we secured coverage in high-profile outlets such as People, The Hollywood Reporter, Essence and Us Weekly, as well as standalones in respected sports industry sources like Sporting News and On3. Press coverage secured summed up to 6.2 billion media organic impressions.