ESPN’s
Party at the Playoff 2024
The Challenge
In anticipation of the NCAA championship showdown between the University of Washington and University of Michigan, ESPN and College Football Playoff hosted their 10th Annual Allstate Party at the Playoff event celebrating the biggest weekend in college football. ESPN tapped The Brand Agency to generate local and national buzz surrounding the must-attend party of the weekend both during and after the festivities, as well as securing key celebrities, influencers, and press to attend the event and share their experience organically.
data-driven results
The Brand Agency curated a tailored list of notable athletes, celebrities, and influencers who resonated with the ESPN brand. Once approved, we began locking in attendees. Leading up to the event, we engaged local media, as well as national entertainment outlets ensuring the event’s news reached the right audiences. Furthermore, our team coordinated photographers and reporters to capture arrivals on the carpet.
