After a whopping 20 Emmy nominations, The Brand Agency was tasked with amplifying the Apple TV+ Ted Lasso “Believe” Tour Experience for the release of the show’s much-anticipated second season, starring Jason Sudeikis. To coincide with the roll out of the new season’s first few episodes, Apple TV+ hosted three fan experiences around Los Angeles with talent appearances from key actors from the show, Ted Lasso themed giveaways and activities. Our team was tasked with creating a groundswell of interest for the consumer events by securing both regional and national headlines. Secured press should serve two purposes: give consumers a call to action and give industry publications and trades a peek behind the campaign's marketing efforts.