Evening at
Tony Soprano's House
The Challenge
The Brand Agency was tasked with building buzz around VirtualCons’ events around the hit show The Sopranos. They came to us to assist with two events: a star-studded, and interactive house tour, called Evening At Tony’s, and their collaboration with Calandra’s Bakery showcasing Tony Soprano’s iconic escalade from the show. The Brand Agency worked at promoting the immersive events with attending cast from the HBO drama to regional, trade, consumer, and entertainment media.
data-driven results
In order to generate awareness for these events, we prepared and implemented a 360-degree approach incorporating both consumer-facing public relations outreach as well as marketing and programming strategy leading up to the event. This included pre-event press stories to initiate consumer interest and drive ticket sales for each event. In order to break through virtual event fatigue, The Brand Agency generated content on local calendar listings for the event to build excitement around the in-person, COVID safe experience.
Our team secured over 592.94 MILLION MEDIA IMPRESSIONS on behalf of VirtualCons. As a result of The Brand Agency’s efforts, Evening at Tony’s and the event at Calandra’s Bakery was covered by leading cultural outlets such as NME, Apartment Therapy, Indy100 and more, as well as features in regional New Jersey publications like NorthJersey.com.
