Prime Video’s
'Rings of Power'
marketing campaign
The Challenge
Prime Video was launching their largest marketing campaign to date for their Lord of the Rings title, Rings of Power. The global cross-functional initiative spanned across Amazon delivery boxes, Alexa devices, lockers, tape and delivery vehicles. Amongst the 150 million Amazon custom-wrapped boxes, consumers were able to discover fun easter eggs from the series. The Brand Agency was tasked with launching the news to marketing, entertainment and niche outlets in the space, as well as working with Prime Video to gift key influencers themed Alexa devices.
Data-driven Results
OVER 641 MILLION MEDIA IMPRESSIONS & 3.6 MILLION SOCIAL MEDIA IMPRESSIONS
The Brand Agency worked with our close contacts in the entertainment, sci-fi and marketing sectors to debut the news, ultimately resulting in a standalone with top tier entertainment news outlet Collider. Knowing the campaign extended globally, we made sure to hit marketing trades outside of the US, such as Marketing Interactive. Our team also curated a seeding list that covered influencers and past LOTR cast members to send themed Alexa devices to, creating even more traction around the initiative.
Because of our efforts, our team was able to secure coverage in top tier entertainment outlets Variety and Collider, marketing trade Marketing Interactive, and niche genre-outlets like Nerd News Social and much more.
As for social media coverage, we secured coverage from mega influencers @hollyauna (1.4M Followers) and @beepboopbeardies (246.1K Followers).
