guinness book
of world records
The Challenge
The Guinness World Records team was gearing up to launch the 2023-year version of their beloved book documenting world records around the globe. The Brand Agency was tasked with creating noise not only around the announcement of the book launch, but also continuing the momentum long after the book’s on-sale date.
Data-driven Results
Because of our efforts, we were able to secure coverage around the book launch in numerous entertainment and lifestyle outlets like Rolling Stone, iHeartRadio, UPROXX, and many more, as well as help facilitate live world record attempts with the nation’s favorite morning shows.
